Up, Away

Up, Away is an all-in-one, post-pandemic, mobile app that doubles as a travel agent and communication center for solo and group travelers.

For easy traveling.

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Objectives

I conducted 5 interviews with the goal of exploring participants’...

  • Current trip planning process
  • 'Ideal' trip planning process
  • Common challenges when trip planning

2023

Research

Here's what some of the participants said:

"The biggest pain point for me is trying to get all the information together in a very short amount of time, because a lot of times you're trying to work out the details, by the time you come back to book everything the prices have already changed."

“I need it to kind of be fast paced. I don't want to read too much. I don't want to watch too long. So, I need to get as much information in as little amount of time as possible.”

“I dislike not having a one-stop shop, as the trip planning process is too time consuming and disjointed.”

“The ideal trip planning process would be somebody else planning it for me.”

2023

Key Findings

Through research, I discovered that participants:

  • Travel the same, or more, post-pandemic
  • Prioritize spending minimal time when trip planning
  • Prioritize using minimal tools and platforms when trip planning
  • Prefer group travel

2023

The Problem:

I believe that travelers are spending valuable time and effort on trip planning, feeling stalled throughout the process, and sometimes quitting.

We might be able to help by providing a streamlined, centralized place for all trip planning components.

The Solution:

ROBE

The ROBE app allows you to digitize and organize your wardrobe, create and schedule outfits, keep track of and schedule laundry, request a custom storage consultation, and more. The app is designed to make users feel more organized and confident than ever before, with the app doing most of the 'dirty' work for them.

Know your wardrobe.

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Objectives

We conducted 5 1v1 user interviews to discover...

  • How people currently organize their wardrobe
  • Common challenges people face when organizing their wardrobe
  • People's idea on 'the ideal' way to store/organize wardrobes
  • What role wardrobes play in people's daily lives

2023

Research

Research showed:

2023

Key Findings

Through research, we discovered that participants:

  • Travel the same, or more, post-pandemic
  • Prioritize spending minimal time when trip planning
  • Prioritize using minimal tools and platforms when trip planning
  • Prefer group travel

2023

The Problem:

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The Solution: